FLYING THROUGH CLOUDS – Blog tour – Day 2
Written by Michelle Morgan
Flying through Clouds is my new historical novel for young adults, and it’s
hot off the press. Writing Flying through Clouds has been a
labour of love - it took me almost four years to write and whip into shape,
with the help of some talented editors along the way. I chose to
self-publish this time, and I haven’t regretted it. Getting a novel to
publication is only the first part of the difficult road to publication.
Marketing and publicity are critical if potential readers are going to find out
about your book. I’d like to share some of my key strategies with you.
5 Marketing Strategies for
Self-Publishing Authors:
1.
Create a Media
Release (also known as an AIS or Advance Information Sheet) and email it to selected bookshops and
suppliers, media contacts and bloggers.
2.
After your
manuscript has been copy-edited, arrange for 50+ copies of your book
(uncorrected proof copies) to be printed, then send to interested bookshops and
suppliers, media contacts, reviewers bloggers and a few authors. Seek quotes
for inclusion on the cover and/or inside the book.
3.
Organise a book
launch and then a book tour of selected libraries and bookshops, giving talks
in places which have some relevance to your book. Promote through social media.
4.
Develop
publicity materials such as posters and bookmarks and get them professionally
printed.
5.
Arrange a blog
tour and promote through social media.
For any marketing campaign to be successful, you need to have a
well-written and intriguing book, and a great cover. Professional editors and
cover / layout artists are a must if you want to produce a quality book.
I hope you enjoy Flying through Clouds!
PUBLISHED: 2 April 2017
ISBN: 978-0-9953865-0-1
AGES: 12+
RRP: $18.99 Pbk
Flying through Clouds is available from bookshops, educational and library
suppliers, and can be ordered on Michelle’s website.
Find out more about Michelle and her books on her
website: www.michellejmorgan.com.au
Check out Clancy Tucker’s blog tomorrow at https://clancytucker.blogspot.com.au/
for Day 3 of the Flying through Clouds Blog tour.
